Role Strategist 
Agency Strategy Partner
Brand Juniper Baby + Kids (clothing e-commerce)
Project Brand positioning and narrative
Date Summer 2016

Through a competitive analysis, ethnographic research and cultural trends, I helped lay the brand foundation of a conscientious, sustainable brand and e-commerce site.

The children’s e-commerce brand targets affluent, creative-leaning, urban parents. After my initial engagement, I was brought on to further craft the mission statement and brand narrative. The company continuous to operate today, using the original brand language six years later.