I help brands navigate high-stakes transformations and agencies win new business.

Project Highlights

  • Uncovering and defining UPS’s global purpose (still driving the business 5+ years later)

  • Shaping PUMA’s repositioning (woven into the brand more than a decade on)

  • Guiding an executive recruitment firm to bring greater humanity into their digital experience

  • Repositioning a global digital product consultancy

  • Portfolio architecture of an iconic personal care brand

  • Leading repositioning and relaunch of digital marketing agency focused on commercial real estate

  • Lead strategist on viral and award-winning Microsoft activation and campaign

  • Semiotics and design strategy on various CPG brands

CASE STUDIES

Pitch Wins (Key Strategy Support)

  • Nespresso

  • Lockheed Martin

  • TherapeuticsMD Menopause Portfolio

  • PUMA

  • Canon Ivy

  • Google Apps

With repeat collaborations across leading design, advertising, and consulting firms, I’ve built a reputation for earning the trust of leaders at the highest levels—from billionaire CEOs to executive recruiters at the top of their field—while also uncovering meaningful insights from employees and consumers on the ground.

My experience spans categories, but I specialize in B2B and technology—where I thrive on translating complex subjects into clarity that moves people and business forward.

Agencies

DESIGN

Athletics
COLLINS
Jones Knowles Ritchie
Little Big Brands
Third & Grove
Vault49
Wolff Olins

CONSULTANCIES

Faith Popcorn
Fathom & Hatch
SYPartners
Teneo

Strategic Partnerships

ADVERTISING


Argonaut
Dentsu
FCB
Havas
Jack Morton
JWT
Leo
McCann / McCann Health
POSSIBLE
Publicis
R/GA
Sid Lee

Brands

CONSUMER

American Express
AT&T
Canon
Hyatt
Lean Cuisine
L’Oreal
Mastercard
Microsoft
Nespresso
Old Spice
Pfizer
Popeyes
PUMA
Showtime
UPS
Vaseline
Verizon

B2B


ADP
Google
Lenovo
Myriad Video
Reaktor
REOL
Russell Reynolds
UBS
UiPath
Viacom