Brand Experience Brand Experience

Trend Series: The Innocent Late 80's

I noticed this trend about five years ago. Suddenly black teenagers were modeling their hair and fashion after Kid 'n Play and The Fresh Prince, the more PG rappers of the late 80's to early 90's. My guess is that it's a defense towards racial profiling and the stereotype that most urban youth are violent, drug-dealing gang members. It's also a backlash towards the more violent, extreme rap. So like any planner should, I asked some friends to back up or dispute my hypothesis (something I will try to do with each trend spotting post).From my friend Jai Wilcher:

Indeed I am black and a dude and from BK, so I think I qualify toserve this panel. I think your DEAD ON with the observation as far as this trend goes, absolutely ... I honestly feel we can have a similar conversation in another 5 years ... and the end result would be close to if not the same, just goes to show the, dare I say "circular" evolution of the trend and the culture of hip hop.

I think now a days, things are extremely different than the way they used to be, image is still important, however the presentation has changed a ton and with that - the idea has altered as well. Gives the whole culture a cleaner, fresher more creative and artistic feel, conveys the same message, but in a more universal manner, I think. I also think those small, independent cells that were the "thinkers" or the "abstracts" those, De La Souls and A Tribe Called Quest and Poor Righteous Teachers version of hip hop advocates from the 80's that were seen as the back burner, weirdos of the movement are finally getting their shine on, and yes, I'd say Will "Fresh Prince" Smith as wellfalls into this category.

And from a good friend and former classmate, Dr. Shonda Lackey who's a clinical psychologist and freelance writer in NYC and who's conducted research on how racism and stigma can affect interpersonal relationships and health:

I hadn't noticed this trend, but in most cases, the way people dress often indicates something about the way they perceive themselves and how they want to be perceived by others. This is what fashion designers and brand marketers know. Some Blacks adopt a particular style of dress so as to deflect negative perceptions others might have of them. Others might adopt a style that challenges the status quo as racists will view Blacks in a negative manner regardless of how they present themselves. Yet, it can't be assumed that a Black is making a political statement based on his or her choice of clothing. The only way to really find out an individual's beliefs and values is to get to know him or her on the individual level.

So I think this is another great example of two aspects of account planning. The first is straight from art history 101; that visual trends; whether in fashion, architecture or design can be outlays of cultural shifts. The second is that once again, we can't categorize people (or our consumers) based on their age, race, location, etc. but must get deeper into understanding what their experiences and viewpoints are to better understand their culture.

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advice advice

NYC City Guide: Best Cheap Haircut

If you're looking for a cheap haircut; i.e. under $50 for women, I highly recommend Tease on 2nd Avenue. I found Tease after finding a review in NY Magazine and have been going for the last few years. I usually get Jason but have had a few people and they're all good. But what makes the experience extra, extra special is their head massages while they wash your hair. Seriously. To die for. I'd take a head massage over complimentary tea any day. Last week I decided to take the plunge and chopped off all my hair. With a few celebrity photos I had compiled on Pinterest for reference, Jason was able to transform my hair from a safe but shapeless mid-length to a bold, curl embracing cut. Change your hair, change your life right? Perhaps with my age appropriate cut, I'll finally stop getting carded. The below photo was taken while my hair was still wet so not in its full curly glory but you get the idea.

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advice, design, Inspiration advice, design, Inspiration

NYC Guide: Cheap & Chic Dresses

Nearly a decade of living in or near New York City has taught me a thing or two about where to find the best coffee, where to get cheap dresses that aren't from Forever 21, decent work spots, etc. So here goes the start of another series. None of these posts are paid for and are all from my own experiences. If any of that changes, I'll let you know.

First up, what all my male readers have been waiting for. Dresses!

I discovered Cora dresses about two years ago at Artists & Fleas right outside of the Williamsburg flea market. The dresses are a very simple but femininely cut, made in one size. They're less than $50 and they constantly come out with new and interesting patterns, making a collection inevitable. (I have three!) I especially love how the cut is sweet and feminine but the patterns; ranging from graphic elements to foxes, are cleverly unexpected. Wear them over jeans, leggings, stockings or go bare. Dress them up or make them look more casual. And see their website for locations. I'm a fan of their stand at Chelsea Market but I recommend eating the obligatory crepe, lobster roll or gelato after you try on their dresses.

And if you plan on wearing a Cora dress while attending an event that I'm attending, for heaven's sake - contact me first so we can coordinate!

 

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