Planning: We Bring The Divergent Thinking In From The Outside by Heidi Hackemer

Just stumbled upon this presentation given by former BBH Strategy Director, now freelancer and dare I say, life-liver, Heidi Hackemer. Like many planners who've reached a senior level, she had a crisis of faith in the traditional planning model realizing that the linear career path, reliance on focus groups and online reports and value placed on "busyness" were not conducive to inspiring the best work. The presentation offers invaluable advice for planners.

planning, creativity & planning for creative campaigns [slideshare id=12558713?rel=0&w=425&h=355&fb=0&mw=0&mh=0&sc=no]

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