What's In A Name?

Perhaps this is the reason why Apple's stock is down since yesterday and way down from about 3 weeks ago.

[youtube https://www.youtube.com/watch?v=YFNQE_TzQNI&color1=0xb1b1b1&color2=0xcfcfcf&hl=en_US&feature=player_embedded&fs=1&w=425&h=344]