Trend Series: The Innocent Late 80's

I noticed this trend about five years ago. Suddenly black teenagers were modeling their hair and fashion after Kid 'n Play and The Fresh Prince, the more PG rappers of the late 80's to early 90's. My guess is that it's a defense towards racial profiling and the stereotype that most urban youth are violent, drug-dealing gang members. It's also a backlash towards the more violent, extreme rap. So like any planner should, I asked some friends to back up or dispute my hypothesis (something I will try to do with each trend spotting post).From my friend Jai Wilcher:

Indeed I am black and a dude and from BK, so I think I qualify toserve this panel. I think your DEAD ON with the observation as far as this trend goes, absolutely ... I honestly feel we can have a similar conversation in another 5 years ... and the end result would be close to if not the same, just goes to show the, dare I say "circular" evolution of the trend and the culture of hip hop.

I think now a days, things are extremely different than the way they used to be, image is still important, however the presentation has changed a ton and with that - the idea has altered as well. Gives the whole culture a cleaner, fresher more creative and artistic feel, conveys the same message, but in a more universal manner, I think. I also think those small, independent cells that were the "thinkers" or the "abstracts" those, De La Souls and A Tribe Called Quest and Poor Righteous Teachers version of hip hop advocates from the 80's that were seen as the back burner, weirdos of the movement are finally getting their shine on, and yes, I'd say Will "Fresh Prince" Smith as wellfalls into this category.

And from a good friend and former classmate, Dr. Shonda Lackey who's a clinical psychologist and freelance writer in NYC and who's conducted research on how racism and stigma can affect interpersonal relationships and health:

I hadn't noticed this trend, but in most cases, the way people dress often indicates something about the way they perceive themselves and how they want to be perceived by others. This is what fashion designers and brand marketers know. Some Blacks adopt a particular style of dress so as to deflect negative perceptions others might have of them. Others might adopt a style that challenges the status quo as racists will view Blacks in a negative manner regardless of how they present themselves. Yet, it can't be assumed that a Black is making a political statement based on his or her choice of clothing. The only way to really find out an individual's beliefs and values is to get to know him or her on the individual level.

So I think this is another great example of two aspects of account planning. The first is straight from art history 101; that visual trends; whether in fashion, architecture or design can be outlays of cultural shifts. The second is that once again, we can't categorize people (or our consumers) based on their age, race, location, etc. but must get deeper into understanding what their experiences and viewpoints are to better understand their culture.

Crunch Fort Greene

I ventured to Brooklyn for Carl's spin class since I missed last night's. Actually, I've been meaning to check out the gym for while now since it's sort of part of my move decision. As brave as I am when it comes to being thrown into new situations, it takes a big push for me to check out other Crunch gyms- i.e. a familiar face. The first thing I noticed was how predominantly black it was compared to the Manhattan Crunch's I usually go to. Or maybe it was 50-50 and the Manhattan gyms are mostly white. As much as people just assume that all of New York is one big melting pot, there are tons of neighborhoods that are less diverse than my home town. Like the East Village- most people thing it's the eclectic mix of people- and it is.. but it's really mainly middle class to upper middle class white, maybe Indian, maybe Asian.. Upper East Side? Upper West Side? Forget about it. I'd feel nearly out of place in my standby purple skinny Uniqlo pants and gray Converse. In fact, the more I think about it, the more I feel like I've gone backwards in my "surrounded by diversity" department since I've graduated high school.

In conclusion- Carl's class was insanely hard. The class had a good vibe and I can get used to Brooklyn. Maybe I'll even start reading more like a normal person cause I'll have subway time.