Digital Strategy Toolbox

Just stumbled upon this very helpful Slideshare Deck, Digital Strategy Toolbox created by Julian Cole of BBH and Amber Horsburgh of MTV. They go through the process of digital strategy; i.e. consumer and category research, discourse analysis and environment using Holiday Inn as an example. Because planning processes tend to vary so much between agencies, it's great to get a sense of their process and tools. Amber is also teaching a Skillshare Class which you can check out here.[slideshare id=15164027?rel=0&w=427&h=356&fb=0&mw=0&mh=0&style=border: 1px solid #CCC; border-width: 1px 1px 0; margin-bottom: 5px;&sc=no]

Digital Strategy Toolbox from Julian Cole