Magnum Pleasure Hunt
Have you played the Magnum Pleasure Hunt?! This is why the internet was invented! This is the kind of execution that comes with true collaboration - I'm guessing from creatives with a digital background, gaming, maybe film and traditional TV. And the idea was potentially seeded by an account planner who said, you know what - girls like intuitive, computer games as well as men, as long as they don't involve guns and gore. And you know what.. they'll like it even more if they get to travel virtually to romantic, beautiful locations and are surprised and delighted along the way. I remember playing the first version of this game and being completely astounded, then looking up who made the chocolate and where I could get it. The only downside is the association with Magnum condoms and pleasure. But then again, most women can easily compare sex with chocolate.Go Play!