Crowd Sourcing Like it Should Be

Advertising
Written By

A creative and smart twist on crowd-sourcing by Butler, Stern, Shine & Partners for Mini-Cooper. Like an improv show, BSSP asked fans to describe in six words their best test drive experience and then crafted an ad using the contest winner's words.[youtube https://www.youtube.com/watch?v=Cm8C1TpPkUQ&w=560&h=315]

Previous

Fast Company's Insight Into How an Account Planner Works
Next

Some Girls Like Super Heroes And Some Boys Like Dolls