I’m a brand strategist who helps organizations uncover what’s true at their core – and I help translate it into a transformational and purposeful story that moves them forward.
mka strategy
HI THERE. I’M MOLLY AAKER
I partner with top design, branding, and consulting firms to win pitches, sharpen positioning, and bring clarity to complex strategic challenges.
Based in New York, working with teams globally
About
For the last 15 years, I’ve consulted with leading design studios, consulting firms and ad agencies to help them transform global brands through purpose, positioning, brand experience and creative.
With experience across categories, I specialize in quickly immersing in complex industries, building trust with key stakeholders from the C-Suite to creatives and carving a clear strategic path forward — to create meaningful and lasting transformation.
Outside of strategy, I moonlight as a photographer - selling stock via Getty (where I’ve made my cat famous) and doing the occasional portrait. I’m also working on a semi-autobiographical novel, bringing to life my early years of living in the East Village and weaving in family lore.
I originally wanted to be a treasure-hunting archeologist (Thanks Indiana Jones!). Instead, when I’m not seeking strategy nuggets, I’m traveling with my camera in hand or capturing the latest characters for my WIP novel. I live in Crown Heights, Brooklyn where I satisfy my intense curiosity of people through long walks to the subway and quality time on the A train.
From iconic, global, beloved consumer brands to complex systems and cultures of B2B
• 15 years across R/GA, Wolff Olins. JKR, Publicis, McCann, Athletics, and others
• Brands:p UPS, PUMA, Nespresso, Lockheed Martin, Pfizer, UCLA, etc.
• Expertise: positioning, purpose, brand narrative and messaging, vision workshops