I’ve spent the last 15 years working with leading design studios, consulting firms and advertising agencies to help creatively solve client business and brand challenges across strategic disciplines. I also work with small businesses through my company Alchemy Brand Works to help purpose-oriented entrepreneurs shape their brands.

When I’m not doing strategy, I moonlight as a photographer - selling stock via Getty (where I’ve made my cat famous) and doing the occasional portrait. And I’m also working on a semi-autobiographical novel, bringing to life my early years of living in the East Village and weaving in family lore.